Times Square NYC - Digital Art Exhibition

Role: Art Director / 3D Artist / Motion Graphics Artist

My work has been exhibited three times in Times Square, New York City, across major LED screen installations showcasing contemporary digital art.
The first presentation took place at ZAZ Corner (Times Square, Broadway & 41st St), followed by an exhibition on Broadway & 48th St, and later at the iconic intersection featuring the triple billboards, one of the most visible public art sites in the world.

Each piece was part of a large-scale digital art and motion design program, transforming the urban landscape into an immersive visual experience through 3D animation, conceptual imagery, and light-based storytelling.

Motion approach
Motion was designed to communicate instantly and clearly within a high-noise, high-speed urban environment. Animations emphasized strong visual hierarchy, precise timing, and controlled transitions to ensure immediate legibility, guiding attention and maintaining coherence across multiple screens and formats.

Renderfruit digital artworks exhibited three times in Times Square, New York — large-scale LED screens and 3D motion design installations.
Renderfruit digital artworks exhibited three times in Times Square, New York — large-scale LED screens and 3D motion design installations.
Renderfruit digital artworks exhibited three times in Times Square, New York — large-scale LED screens and 3D motion design installations.
Renderfruit digital artworks exhibited three times in Times Square, New York — large-scale LED screens and 3D motion design installations.
Renderfruit digital artworks exhibited three times in Times Square, New York — large-scale LED screens and 3D motion design installations.
Renderfruit digital artworks exhibited three times in Times Square, New York — large-scale LED screens and 3D motion design installations.
Close-up of Renderfruit digital artworks exhibited three times in Times Square, New York — large-scale LED screens and 3D motion design installations.
Nighttime Renderfruit digital artworks exhibited three times in Times Square, New York — large-scale LED screens and 3D motion design installations.
Renderfruit digital artworks exhibited three times in Times Square, New York — large-scale LED screens and 3D motion design installations. Two glass sculptures of human faces and hands touching noses, with an iridescent, colorful background.