Role: Art Direction, 3D Artist, Motion Graphics

I was commissioned by Nike to create a series of digital visuals for the global launch of the Vaporwave Max sneakers. As Art Director and 3D Artist, I developed the visual language, motion design, and product-focused animations that defined the campaign’s futuristic identity.

Working alongside Nike’s creative and marketing teams, I directed the look development, lighting, and composition to reflect the shoe’s hybrid essence — merging athletic performance with a digital, vaporwave-inspired aesthetic.

The visuals were integrated across Nike’s digital platforms and in-store screens worldwide, contributing to the product’s immersive and high-impact debut.

Motion approach
Motion design was developed as a scalable visual system, ensuring consistency and legibility across multiple digital and physical touchpoints. Animations emphasized product focus and visual hierarchy, supporting clarity while adapting to different formats and environments.