Sphere - Las Vegas (XO Art)
Art Director / 3D Artist / Motion Graphics Artist
I created original digital artwork exhibited on Sphere (Las Vegas) from May to August 2024 as part of XO-Art, Sphere’s inaugural artist program.
Working closely with Sphere’s technical team, I optimized the piece for ultra-large-scale projection, ensuring seamless visualization, color fidelity, and precise synchronization across the world’s largest 360° LED display.
The result was an experiential motion design installation that merged digital sculpture, light, and architectural scale, transforming the city’s skyline into a living, immersive artwork.
Motion approach
Motion was conceived as a structural element to guide attention and maintain legibility across a massive, continuous surface. Transitions, pacing, and temporal rhythm were carefully designed to support clarity and coherence, ensuring the experience remained readable and intentional at architectural scale.
PRESS
Sphere - https://www.thesphere.com/xo-art
H+ Creative - https://www.hpluscreative.com/sphere-las-vegas
Brawhaus - https://www.brawhaus.com/news/spherelasvegas